Marketing European Higher Education
Internationalising Higher Education in the Baltic Sea Region
International Conference at the University of Gdansk, Poland, October 25-26, 2007 Organized by BalticStudyNet - Promoting Baltic Sea Region Higher Education worldwide

Internationalisation is high on the agendas of higher education institutions all over Europe. The current reform processes along the Bologna lines are firstly aimed at creating one common European higher education area, but they are also targeted on enhancing global visibility, attractiveness and competitiveness of European higher education. The European Commission supports these processes by introducing specifically designed programmes like Erasmus Mundus. BalticStudyNet is one of the projects that are being supported by the Erasmus Mundus programme. BalticStudyNet’s Opening Conference was held at the University of Gdansk (Poland) by invitation of the local project partner Dr. Kazimierz Musial. Participants were high-ranking officers and academic staff from all BalticStudyNet partner universities. During the official opening of the conference, the Gdansk rector Prof. Dr. Andrzej Ceynowa honoured BalticStudyNet’s project leader and Head of the Department for Northern European Studies at Humboldt University Berlin (Germany) Prof. Dr. Bernd Henningsen by awarding him the medal of honour of the University of Gdansk. With this Ceynowa expressed his appreciation of Henningsen’s activities for the academic cooperation in the Baltic Sea Region. The first part of the conference started with a presentation by Prof. Henningsen who gave an introduction into BalticStudyNet’s history, aims and methods. Vice-rectors and Heads of International Offices of the BalticStudyNet-partner universities then presented and discussed their institutions’ strategies for internationalisation and global marketing. Through these presentations, it became once again clear how valuable a project like BalticStudyNet is for the participating universities. They all share the same interests: recruiting international students and scholars, developing and expanding integrated study programs in English in order to create an internationally attractive scientific environment. Since the BalticStudyNet partners during all these activities will get in touch with academic staff from other continents and cultures, the second part of the conference was carried out as an intercultural training workshop. Two specialists of intercultural communication addressed questions that may emerge in the process of marketing European higher education worldwide. The conference was accompanied by an exhibition of all partner universities’ marketing material.

Opening Conference 10/07      INTRO | PROGRAMME | PARTICIPANTS | PRESENTATIONS | PICTURE GALLERY

AGENDA
Thursday, 25th October 2007

Approx. 11:45	Transfer from the Hotel to the Conference venue
12:00-13:00	Registration
13:00-13:30	Opening Prof. Dr. Andrzej Ceynowa, Rector, University of Gdansk Prof. Dr. Bernd Henningsen, Head of Project, Humboldt University Berlin
13:30-14:00	Marketing BSR Higher Education - The Model of BalticStudyNet Prof. Dr. Bernd Henningsen, Head of Project, Humboldt University Berlin
14:00-14:30	Coffee Break
14:30-16:00	Internationalisation at BSR Universities: Tools and Strategies I Chair: Dr. Kazimierz Musial, University of Gdansk Gdansk: Prof. Dr. Andrzej Ceynowa, Rector, University of Gdansk Berlin: Dr. Ursula Hans, Head of Int. Office, Humboldt University Berlin Södertörn: Elsy Liman Grave, Head of Int. Office, Södertörn Univ. College Turku: Prof. Dr. Erno Lehtinen, Vice Rector, University of Turku
16:00-16:30	Coffee Break
16.30-18:00	Internationalisation at BSR Universities: Tools and Strategies II Tartu: Dr. Katrin Pajuste, Head of Int. Rel. Office, University of Tartu Riga: Prof. Dr. Juris Kruminš, Prorector, University of Latvia, Riga Kaunas: Vitalija Kardokaite, Head of Int. Office, University of Kaunas
18:00-18:30	Plenary Discussion
19:30	Conference Dinner (Hevelius Hotel)

Friday, 26th October 2007

09:00-11:00	Intercultural Workshop I: China and Taiwan - factors affecting culture and communication Dr. Ewa Zajdler, University of Warsaw
11:00-11:30	Coffee Break
11:30-13:30	Intercultural Workshop II: From intercultural competence to proteophilic competences: key issues in encountering the "other"? Dr. Fred Dervin, University of Turku
13:30-14:00	Refreshments and end of conference

Opening Conference 10/07      INTRO | PROGRAMME | PARTICIPANTS | PRESENTATIONS | PICTURE GALLERY

LIST OF PARTICIPANTS

Bulota, Rytis	BSN partner, Vytautas Magnus University, Kaunas
Ceynowa, Andrzej	Rector, University of Gdansk
Dervin, Fred	University of Turku
Hans, Ursula	Head of International Office, Humboldt-Universität Berlin
Hecker, Katrin	BSN partner, Humboldt-Universität Berlin
Henningsen, Bernd	BSN partner, Humboldt-Universität Berlin
Hyppönen, Tarja	BSN partner, University of Turku
Kaarlehto, Kati	PR office, University of Turku
Kardokaite, Vitalija	Head of International Office, Vytautas Magnus University, Kaunas
Kruminš, Juris	Prorector, University of Latvia, Riga
Lehtinen, Erno	Vice Rector, University of Turku
Liman Grave, Elsy	Head of International Office, Södertörn University College, Huddinge
Musial, Kazimierz	BSN partner, University of Gdansk
Paakkanen, Irinja	Head of International Affairs, University of Turku
Paas, Tiu	University of Tartu
Pajuste, Katrin	Head of International Relations Office, University of Tartu
Pohl, Katharina	Humboldt-Universität Berlin
Schartau, Mai-Brith	BSN partner, Södertörn University College, Huddinge
Schymik, Carsten	Humboldt-Universität Berlin
Trasberg, Viktor	BSN partner, University of Tartu
Zajdler, Ewa	University of Warsaw

Opening Conference 10/07      INTRO | PROGRAMME | PARTICIPANTS | PRESENTATIONS | PICTURE GALLERY

Below you find a list of all the available presentations which were held at the conference. These presentations are saved as PDFs and can be downloaded.

Bernd Henningsen

Ursula Hans
Elsy Liman Grave
Erno Lehtinen

Katrin Pajuste
Juris Kruminš
Vitalija Kardokaite

Ewa Zajdler

Please note that BalticStudyNet is not responsible for the contents of the presentations and/or the enclosed links.